Studio Noos is an Amsterdam-based accessories brand offering practical and stylish essential items for parenthood. They’re known for the Mom Bag and many other handy accessories for on-the-go, with or without your little one.

The Studio Noos signature Mom Bags are both stylish and versatile. Perfectly suited for everyday life, it holds everything you need to get through the day. Whether that’s wipes and snacks for your little ones, a laptop or workout gear – Studio Noos is there for you.

The Studio Noos bestselling backpack; the Ecru Teddy Mini Backpack. The everyday essential item for your little one! The Mini Backpacks are designed to be lightweight, sustainable and easily adjustable so children can enjoy them for as long as possible. Handy for a school day or a fun outing to the playground, the Studio Noos Mini Backpack is always the perfect addition!

Studio Noos is an Amsterdam-based brand that offers practical parenting essentials without compromising on style.

Since its inception, Studio Noos has brought together fashion and functionality. It all started in 2018 with the Ecru Teddy Mom Bag as a trendy take on the diaper bag. When founder Marie-Claire van der Steen couldn’t find what she was looking for, she decided to put a spin on this everyday parenting necessity. Her creation of the Ecru Teddy Mom Bag led to the creation of the brand Studio Noos, which is named after her son and great inspiration Noah, aka Noos.

From day one, the entire team at Studio Noos has been convinced that parenthood and style certainly don’t have to be contradictory. That is why they’re dedicated to combining the best of both worlds. But today, Studio Noos is about much more.

With a timeless collection of Mom Bags and other matching items for young and old such as Mini Backpacks, Adult Backpacks, Pouches, Wallets, Changing Mats, Phone Case + Cord, Fanny Packs and Laptop Sleeves, they inspire parents and children to make the most out of every day, take on adventures together and create memories that last a lifetime. With over 500 outlets worldwide, they’re excited to empower a growing community of families every day with Studio Noos.

Studio Noos’ product range consists of several essential items. Within this range, we distinguish two collections: NOOS and Seasonal.

NOOS
The NOOS collection consists of our most loved and unique items. These items are never out of stock (NOOS). In this collection you will find the iconic teddy line, the puffy line and the rib Mom Bags. All timeless items for every season, and therefore available all year round.

Seasonal
In line with the styles of the season, this collection includes unique seasonal items. You’ll find bright colours, vibrant patterns and seasonally appropriate fabrics. Studio Noos strives to surprise you with new designs every season.